Social Media Compared To SEO

What is the difference between a site relying on social media as their main on-line marketing focus and one is relying on original content made available through a blog and reference material.

Example one has had a brisk start to it’s traffic and has relied on a good social media profile. It has quickly gathered pace reaching a peak total visitors within it’s first month. The second example shows a slower start, a quarter less total visits over the same period, but it is seeing a steady incline in traffic.

Looking further, whilst the second example has  better long term traffic prospects, the first business has far better engagement of their visitors (Time on site, Bounce rate, pages visited) Engagement of your visitors is of course a sites raison d’etre and you’d expect with a little input, the social media aspect of the businesses would bubble away nicely.

There is of course many qualitative factors that need to be take into account in these examples but the principles in each marketing approach stand true to this general theme that there is a good pay off for providing good content and it has important implications for small businesses who need to make the most of limited marketing resources.

If you had to pick, I’d be delighted to have the second “curves”. Useful, helpful and intelligent content is what the internet is about and it will always eventually generate a hard core following which outstrips loyalty by association. Content is still king!