What Is Link Building

Most website owners who have spent any time at all looking into promoting their site, will have come across link building.  It is perhaps the most important, though difficult part of good web marketing. Get it right and your site will be generating  organic traffic and can change the landscape of a business or site permanently – it is not to be underestimated. What does this mean though, what are links and why are they important?

What Is a Link

Links are the fibres that knit the web together. To the user, they are the navigational tools that allow us to “surf” between web pages. To the search engines they collectively form a model which allows them to determine both what a page is about as well as how important that page is. This video is taken from a recent BBC documentary and illustrates rather well why links are now important and how they important

Quality Links

It doesn’t take much imagination to consider that on-line marketers quickly cottoned on to the fact that more links = more traffic. In the way keyword stuffing worked for the first few years of  the web,  search results could/can be manipulated  and don’t  always represent truly what is either interesting or relevant. Clearly, this is not in users interest and google (and those keeping up with google ie Bing) works hard to keep result quality high.  There are plenty of ways of doing this but it does include giving more weight to quality links than poor quality “spammy” links.

How To Get More Links

The nature of link building naturally changes as the web evolves. Simple ways of getting are directory submissions and good social media profiles as these are totally controlled by the website owner. From there there are countless ways to get more links though it can require some expertise and/or understanding to get these off the ground. With this topic in mind, if you have found this page useful, you may want to link to it.