Importance Of SEO Websites

SEO Websites

You may have guessed that we are fairly passionate about the value of websites, Search Engine Optimisation (SEO) and the internet. We forget at times that not everyone has the same appreciation…yet.

Most people are now on-line in the UK. Whilst sites such as Facebook, eBay and You Tube are massively popular, the majority of web use remains for people looking for information. It is highly likely that you have used the internet in this way and have probably used a search engine to assist in this. The big three are Google, Yahoo and Bing (Formally MSN). Google dominates this market by some considerable margin.

What Search Engines Do

A search engines primary role, is to provide the most relevant content for any given word or phrase entered. So that means if you put in “how do planes fly”, you’d expect the top results to be just about that. Nothing difficult to understand about this. What most people don’t consider is how do search engines know what site is most relevant and put them in the order they do. This is the essence of SEO and this is what separates most sites to the ones getting the visitors and making the sales! It is worth noting that every word and every phrase will result in a unique set of results.  That creates an infinite amount of possible search engine results pages (SERPS).

An Example

Let’s imagine you are looking for a new carpet to be fitted in your house. Well you might search for the words “carpet fitters”. The results you’ll get are likely to be national chains or well established websites with information on how to fit a carpet. As you will know from your own use of the search engines, this type of searching often results in results which simply aren’t relevant. So you refine your search to something like “carpet fitters in Derby”.  After all you want a local fitter and not someone coming from Liverpool. And let’s fact it someone from Liverpool won’t drive all that way anyway.

So now we’ve got someone searching for a very specific phrase. This is someone motivated to buy something in your area.  We call this a “high commercial intent”. If your business is showing up in the top ten results (on the front page) you’ve got the very best opportunity possible to “have shot on goal” and get a customer. There are no variable costs in generating that lead whatsoever.

So What!

The beauty about SEO and web marketing is not in the fact that is possible to rank for words and phrases: That’s pretty simple if you know what your doing. The sexy bit about it all, is that it is possible to find out how many times a word or phrase is being searched for every month. To put it another way, you know how many people with a commercial intent are looking for you exact services.

What other marketing medium offers this. How many people looking to buy furniture are watching TV adverts. How many people are looking up solicitors in Nottingham’s Yellow Pages. Without this knowledge, how do you know it’s worth using these mediums.

Better Than That

So we know what people are searching for and we know how many people are searching for it – that’s pretty cool. To make it better, we can also tell how many people have looked at a site. We know where they came from (both geographically and from which other webpage or search engines) how long they spent on the site, what pages they looked at and how many people did a specific action. (Such as emailed us) The info we can get is startling and incredibly valuable.

Does M&S know how many people walked into their store today? Does Next know how many customers came in looking for scarves. Do O2 know how many people saw their TV advert and switched contracts? With free and simple software, it is possible to tell all these types of things about your website and more.

Importance Of SEO Websites

So lets’ recap – buy having a decent web strategy you can know with a pretty remarkable degree of accuracy

• What your potential customers are looking for
• How many people are looking for your services
• How many consider your business
• What proportion buy your services

To do this can cost nothing. No need for expensive software or research or anything other than know-how and the time to do it. That’s why we’re passionate about websites and SEO. Very few companies appreciate all this and it paves the way for superb opportunities.

How We Can Help

We can do all this for you, or with you. We already do all this for ourselves! We will know you’ve read this page. We know what you were looking at before this. We know that you secretly wished Jedward won X Factor. Well perhaps not that last bit but you get the drift – we know what we’re talking about and we know we can help.

We have a range of services which can fit in with anything that your business needs. One off services designed to boost your rankings, basic web design to get you off the mark or long terms support and partnerships to develop your presence. All of what we do is affordable for any sized business and everything we do will generate sales and leads to make a difference to your revenue immediately.

So we know we have product which most businesses need. Our key is to market that and get people to visit our site for our “shot at goal” Oh hang on, you’re already reading this…